EC Harris successfully delivers
UK’s first Infiniti car
dealership
[September 2009]
EC Harris has delivered the first
Infiniti car dealership in the UK, located on the A33 gateway to
Reading. The dealership offers a boutique ambience as part of
a VIP customer experience and includes the UK headquarters of the
new dealer.
EC Harris managed a total built asset solution for RYMCO
International, the leading automotive dealer in Lebanon and
principle dealer partner with Infiniti in the south of the
UK.
Following successful completion of the site acquisition, initial
design and grant of planning consent, EC Harris provided project
management, cost management and CDMC services to successfully
deliver the project on time and within budget. This is all in
addition to EC Harris’ existing ‘brand guardian' role which it has
with Infiniti on a Europe wide basis.
Catherine Tobiasinsky, Head of Retail at EC Harris comments;
“Given the market economics, it is a tremendous achievement that
Infiniti and Rymco have followed through on the plan to launch the
brand in the UK. The Reading showroom is said to be one of the best
representations of the global Infiniti brand standard anywhere and
we are proud of our role in helping deliver this success.”
Eleven more Infiniti centres are scheduled to open in the UK
within the next two years.
- Ends-
Notes to Editors
About EC Harris
EC Harris is an International Built Asset Consultancy - acting
as trusted advisors to clients - in planning and executing
strategies that optimise the construction, operation, use and
ownership of built assets. The firm has 46 wholly owned
offices in 24 countries employing 3,400 people. Turnover
in 2008/09 was £306m.
About Infiniti
INFINITI comes from Japan. Its line-up
of performance saloons, coupes and crossovers is now being launched
across Europe through a dedicated network of Infiniti Centres which
share a commitment to individualised and exceptional customer
service. For more information, see www.infiniti.eu